Gov. Ted Strickland came to Cincinnati to announce the city would be the state’s Hub of Innovation and Opportunity in Consumer Marketing.
The designation is brings together Cincinnati USA Regional Chamber, the University of Cincinnati and brand powerhouses Procter & Gamble, Kroger and Macy’s to promote entrepreneurship and commercialization in the consumer products arena. Hub partners will be supported by Cincinnati brand building organizations including LPK, Bridge Worldwide, Dunnhumby USA and Nielsen/Buzzmetrics.
Along with that designation came a $250,000 state grant that will fund a hub director and incubator that will assist startups and create new business and jobs in the consumer marketing industry, local economic development officials said at the announcement at the LPK brand company HQ in downtown Cincinnati.
Vice Mayor Roxanne Qualls spoke at the event, connecting the Hub designation to the recent announcement of money received from the federal government for the Cincinnati Streetcar. “These announcements are transformative for the greater Cincinnati region.” Qualls said.
“The hub designation strengthens partnerships and creates new opportunities for the citizens of Cincinnati, and the streetcar will now physically connect the Central Business District to the Uptown/University area – the city’s two larges employment areas. These projects are an investment in attracting and keeping the creative class, and they will help make this a great place to live for young folks who are the anchor of this region”