Why People Like the Modern* Car

1. They are fast.  They lead the traffic parade.
2. The cars are spacious.  They are designed for comfort.
3. Street cars are entirely free from fumes of gas or hot breath of burning oil.
4. Ventilation is positive, but pleasant.
5. Safety is insured by rugged stability.
6. In an age of jazz and jiggle, the car ride is a smooth relaxing glide.
7. Noise has been eliminated, permitting a quietness that is almost unbelievable.
8. Reading, writing or studying is easy on the new cars.  Time used is time saved.
9. Lighting is perfectly designed for comfort and ease in reading.  While ample, the glare is gone.
10. No lurching and swaying.  The cars start and stop with agreeable efficiency.
11. They use little street space. One car seating 53 passengers takes the place of 33 automobiles ~ in rush hour traffic it replaces 50.
12. “Channelized traffic” is the best answer to the congestion problem.  The street car follows a very definite channel, steel rails.  It is the one known factor in a busy street.  You know where it will go.

*From a 1930’s Cincinnati Street Railway Advertisement

"Modern" Cincinnati Streetcar, 1930s (Still in Service in San Fransisco)

Modern Cincinnati Streetcar, 2012