Posted on May 20, 2009 Updated on September 11, 2009
Christian Moerlein has a new commerical that will be airing locally through July 4th. There is a streetcar visible at the 18 second mark, and the Mt. Adams incline is visible in the background throughout.
This entry was posted in Uncategorized and tagged Business News, Cincinnati, Over-the-Rhine, Streetcar, Video.
that is an awesome commercial, I love the 3D effect on the old pictures.
Great commercial, too bad that Moerlein, Hudy, Burger & Little kings aren’t actually made in Cincinnati. The brands owner, Greg Hardman, has them contract brewed in Pennsylvania.
It would be great if the city pursued corporate sponsorships of streetcars. A car with a Moerlein logo on it would be cool.
As far as the brewing of these brands goes, IIRC, there is brand ownership and brewing contracts. When Hardman bought the brands, the brewing contracts were already in place. When those contracts are up, he can move brewing anywhere he wants.
Of course, he will have to go through the anti business gauntlet of Cincinnati first…..
Quim, that statement is simply not true. Theose brands were defunct when Hardman purchased them and were not being brewed anywhere. Hardman negitiated and signed the contracts with The Lion Brewery in Pennsylvania, the current contract brewer of his beers. I know Hardman, and work in the industry BTW. Here’s an article about it from Modern Brewing Age Magazine:
“The Lion Brewery, of Wilkes-Barre, PA, has announced an alliance with the Christian Moerlein Brewing Co., an Ohio-based contract brewer.”
“Gregory Hardman, president of Christian Moerlein Brewing Co., will handle sales and marketing for the group. Previously, Hardman worked for Warsteiner Importers Agency, Inc. for 17 years, eventually becoming president of the company. “
I thought I should point out that the incline in the picture is actually the Bellevue Incline, not Mt. Adams as listed. Also, the only brand that actually ceased production was Burger. Moerlein, Little Kings, and Hudy Delight had slowed to a virtual trickle, but still mantained production when we rescued them. We also brew beer at three locations across the US, of which we rent the brewery space and use our own Brew Master, ingrediants and recipes; a model many brewers have used to get started before they open the home brewery…one of those breweries is in Cincinnati. We did have and alliance/consulting arrangement with the brewer listed, so we could feed our employees and my family during the rough start up. We no longer have that type of arrangement as of 2007, so I could better focus on our brands. Its been a huge undertaking to bring back Cincinnati’s classic beer brands, and moving along nicely, stay tuned…more developments to come!
I have to echo 5chw4r7z, I love the 3D effect with the old images! It reminds me of the opening of “Moulin Rouge!” by Baz Luhrmann. Excellent commercial, I’m looking forward to seeing it air.
I am looking for information on a watercolor print by Paul Blackwell of a young lady advertising your Christian Moerlein beer. Can you tell me of this? We have a print marked 51/200. It is lovely and hangs in our home. Thank you, Dianne
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